Press Releases

Rodd Hotels & Resorts Launch New Web Site

For Immediate Release - June 30, 2004

CHARLOTTETOWN, PE – Rodd Hotels & Resorts, Atlantic Canada's largest hotel chain with 13 hotels and resorts located in Prince Edward Island, Nova Scotia and New Brunswick, launched their new website this past winter.

The new web site -- www.roddhotelsandresorts.com -- has been live since January and has experienced increased activity as a result of bringing advanced features and a fresh new look to visitors.

The website has been developed with three major strategic areas in mind. Quality product and service information, timely vacation deals and specials and an Email Marketing component.

Marketing manager Mary Ellen Dougan stated that, "Our ability to keep our website updated with timely information has contributed to our success with the number of visits to our web site. The numbers signing up to receive our eNewsletter continue to grow on a weekly basis and have now reached more than 4,000 subscribers. This is proof that our online strategy is working."

The other important focus for the web site was better serving the Meetings & Conventions side of the business. The new web site has a section, dedicated to meeting planners and allows them to become acquainted with each property and access quality information to help plan their meeting with Rodd Hotels & Resorts. Meeting planners can also request a quote online for one or more Rodd Hotels & Resorts properties. The Request a Quote feature allows the user to provide details of their meeting, including guestrooms, food & beverage, audiovisual requirements and much more. The service has experienced great use in the first six months and provides the user with timely access to information.

Rodd Hotels & Resorts has 13 hotels and resorts in Atlantic Canada with the head office located in Charlottetown, Prince Edward Island.

For Additional Information Contact:

Mary Ellen Dougan,
Director of Marketing
Rodd Hotels & Resorts
Tel. 1-902-629-2310
mdougan@roddhotelsandresorts.com

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